CEO CHANGE: Who is the New CEO of Third Wave Coffee?

In a strategic shift aimed at fostering growth and innovation, Third Wave Coffee, a prominent name in the speciality coffee and food sector in India, has ushered in a new era of leadership. As the company gears up to broaden its horizons, the baton of chief executive officer has been passed to an industry veteran, Rajat Luthra, marking a significant milestone in the brand’s journey. This leadership transition is poised to steer Third Wave Coffee into its next phase of expansion and success.

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Founded in 2016, Third Wave Coffee has quickly emerged as a leading force in India’s speciality coffee scene, boasting over 100 outlets across eight cities. Under the stewardship of co-founder Sushant Goel, the brand has not only witnessed rapid growth but has also cultivated a strong culture of innovation and excellence. However, as part of its evolving strategy and in pursuit of new heights, the company has announced a pivotal change in its leadership structure. Sushant Goel transitions from his role as CEO to become a member of the board, entrusting the helm to Rajat Luthra, a seasoned executive with a rich history in the fast-moving consumer goods (FMCG) and quick service restaurant (QSR) sectors.

Who is the New CEO of Third Wave Coffee?

Rajat Luthra, the newly appointed CEO of Third Wave Coffee, brings with him nearly three decades of invaluable experience and insight from the FMCG and QSR industries. His distinguished career includes a remarkable tenure as the CEO of Kentucky Fried Chicken (KFC) in India & Nepal, operating under Devyani International Limited, where he was instrumental in scaling the brand’s presence and operational excellence. Luthra’s leadership at KFC India & Nepal was characterized by strategic growth, innovation, and an unwavering focus on customer satisfaction—qualities that he is expected to bring to his new role at Third Wave Coffee.

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Luthra’s appointment comes at a crucial time for Third Wave Coffee as it seeks to expand its footprint and redefine the speciality coffee experience in India. His vast experience in managing and growing QSR brands at scale is anticipated to be a key asset in navigating the challenges and opportunities that lie ahead. With a track record of steering companies towards new horizons of success, Luthra’s vision and strategic acumen are expected to drive Third Wave Coffee towards achieving its ambitious goals.

As Luthra steps into his role in Q1 FY25, the transition signifies more than just a change of leadership; it represents a renewed commitment to innovation, quality, and the pursuit of excellence. Sushant Goel, in his new capacity as a board member, expressed optimism about the future of Third Wave Coffee under Luthra’s stewardship, highlighting the latter’s proven expertise in the QSR industry as a beacon of hope for what’s to come.

The company’s investor companies, Westbridge Capital and Creaegis, have also echoed this sentiment, extending a warm welcome to Luthra and expressing confidence in his ability to usher in a new era of growth and prosperity for Third Wave Coffee. With a robust foundation laid by its founders and a fresh perspective brought in by Luthra, Third Wave Coffee is poised to embrace new opportunities and cement its position as a leader in India’s vibrant coffee culture.

As Third Wave Coffee embarks on this exciting new chapter, all eyes are on Rajat Luthra, whose leadership, experience, and vision are set to propel the brand to new heights. With a promising future ahead, Third Wave Coffee’s journey under its new CEO is eagerly anticipated by coffee enthusiasts and industry observers alike.