Which Actors Have Collaborated with PhonePe for Celebrity Voice Feature on SmartSpeakers?

In a groundbreaking move that merges the worlds of fintech and entertainment, PhonePe, a leading fintech firm, has introduced a celebrity voice feature on its SmartSpeakers. This innovative feature has roped in some of the biggest names in the Indian film industry to make financial transactions more engaging for users across the country. Here, we delve into the details of this collaboration, highlighting the actors involved and the impact of their voices on the payment experience.

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Which Actors Have Collaborated with PhonePe for Celebrity Voice Feature on SmartSpeakers?

PhonePe’s venture into incorporating celebrity voices for payment validation on its SmartSpeakers has seen the collaboration with celebrated Indian actors from various regions, ensuring a wide appeal. The list of actors includes:

• Mammooty, the Malayalam film industry giant, brings his iconic voice to validate payments in Kerala. His participation is aimed at enhancing the user experience for Malayalam-speaking customers.
• Kichcha Sudeep, a superstar from the Kannada film industry, lends his voice for transactions in Karnataka. His involvement caters to Kannada-speaking audiences, making transactions more relatable and engaging.
• Mahesh Babu, a leading actor in the Telugu film industry, validates payments in Andhra Pradesh and Telangana. His voice aims to charm Telugu-speaking customers, adding a personal touch to their payment experience.

Additionally, PhonePe had previously engaged Amitabh Bachchan, the legendary actor with pan-Indian appeal, to feature his voice for Hindi and English language transactions. This move set the stage for the inclusion of regional celebrities to cater to diverse linguistic and cultural demographics across India.

Enhancing the Payment Experience

PhonePe’s SmartSpeaker, launched just a year ago, has already seen significant adoption with more than 4.8 million devices being used by merchant partners across 90% of India’s postal codes. The introduction of celebrity voices is not just a novelty; it’s a strategic move to make the payment validation process more interactive and engaging for both customers and merchants.

The choice of celebrities reflects a keen understanding of regional preferences and cultural nuances, ensuring that the feature has a broad appeal. By leveraging the immense popularity of these actors, PhonePe aims to foster a deeper connection with users, thereby enhancing the overall appeal and usage of the SmartSpeaker.

How Merchants Can Enable the Celebrity Voice Feature?

Activating the celebrity voice feature on PhonePe SmartSpeakers is a simple process designed to be user-friendly for merchants. Here’s a step-by-step guide on how merchants can enable this innovative feature through the PhonePe for Business app:

1. Open the PhonePe for Business App: Start by launching the PhonePe for Business application on your smartphone or tablet. Ensure you have the latest version of the app to access all new features.
2. Navigate to the SmartSpeaker Section: On the home screen of the app, look for the SmartSpeaker section. This section is dedicated to settings and features related to your SmartSpeaker.
3. Access ‘My SmartSpeaker’ Settings: Within the SmartSpeaker section, find and click on ‘My SmartSpeaker’. This will take you to a menu where you can manage and customize your SmartSpeaker settings.
4. Select ‘SmartSpeaker Voice’: In the ‘My SmartSpeaker’ menu, locate the option labeled ‘SmartSpeaker Voice’. This option allows you to change the voice settings of your SmartSpeaker.
5. Choose the Desired Celebrity Voice: You will be presented with a list of available celebrity voices in various languages. Select the celebrity voice that corresponds to your region or preference. Remember, the options include prominent figures like Mammooty for Malayalam, Kichcha Sudeep for Kannada, Mahesh Babu for Telugu, and Amitabh Bachchan for Hindi and English.
6. Confirm Your Selection: After selecting your desired celebrity voice, click on ‘Confirm’ to finalize your choice. This action will initiate the process to update your SmartSpeaker with the new voice setting.
7. Device Reboot and Update: Following confirmation, your SmartSpeaker will undergo a reboot to apply the changes. The update process may take a few hours, after which the device will start operating with the updated language in the chosen celebrity’s voice.

By following these steps, merchants can enhance the payment validation experience for their customers, making it more engaging and personalized. The introduction of celebrity voices into the transaction process is a unique touch that can delight customers and potentially increase the attractiveness of using digital payments for their purchases.

Beyond Voices: Features That Stand Out

Apart from the unique celebrity voice feature, PhonePe SmartSpeakers boast several other notable features that make them stand out in the market. These include portability, a best-in-class battery life, superior audio clarity even in noisy environments, and a compact, versatile form factor suitable for congested counter spaces.

Conclusion

PhonePe’s innovative approach to incorporating celebrity voices into its SmartSpeaker payment validation process marks a significant milestone in the fintech industry. By partnering with acclaimed actors like Mammooty, Kichcha Sudeep, Mahesh Babu, and Amitabh Bachchan, PhonePe has not only enhanced the user experience but also set a new benchmark for engaging customer interactions. This strategic blend of technology and entertainment serves as a testament to PhonePe’s commitment to catering to the diverse needs and preferences of its vast user base across India.